Our Services

Search Engine Optimization (SEO)

Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a website from search engines via "natural" or un-paid ("organic" or "algorithmic") search results as opposed to other forms of search engine marketing ("SEM") which may deal with paid inclusion. The theory is that the earlier (or higher) a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, video search and industry-specific vertical search engines. This gives a web site its web presence.

As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website primarily involves editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.

Paid Search Marketing (PPC)

Paid Search Marketing, or PPC, is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs) through the use of paid inclusion or contextual advertising. Search advertisements are targeted to match keywords entered on search engines. This targeting ability has contributed to the attractiveness of search advertising for advertisers. It's extremely fast to market, and can quickly deliver more leads, more traffic, more sales, greater ROI and lower acquisition costs.

Social Media Marketing (SMM)

Social Media Marketing benefits organizations and individuals by providing an additional channel for customer support, a means to gain customer and competitive insight, and a method of managing their reputation online. Key factors that ensure its success are its relevance to the customer, the value it provides them with and the strength of the foundation on which it is built. A strong foundation serves as a stand or platform in which the organization can centralize its information and direct customers on its recent developments via other social media channels, such as article and press release publications. The most popular platforms include: Facebook, YouTube, LinkedIn, Twitter, MySpace, StumpleUpon, Digg and Reddit.

All platforms are tailored to each organization's endeavors, taking into account factors such as the biggest opportunities and challenges brought on by the platform, the primary demographic being targeted, and metrics used to assess the information gained from its customers.

Display Advertising

Display Advertising appears in many forms, including web banners, static or animated images, as well as interactive media that may include audio and video elements. Display advertising on the internet is widely used for branding as opposed to direct response, or search advertising. It's becoming much more targeted to users in web communities, and will often use cookie and browser history to determine demographics and interests of users and target appropriate ads to those browsers.

Interactive Public Relations

Interactive Public Relations is the use of Internet tools and technologies such as search engines, Web 2.0 social bookmarking, new media relations, blogging and social media marketing. IPR allows companies and organizations to disseminate information without relying solely on mainstream publications and communicate directly with the public, customers and prospects.

Internet methods have emerged as a quick and convenient way of speaking to the public, but are better characterized as digital public relations. Interactive public relations incorporate all forms of communication, and is not limited to online press releases and bloggers, but instead utilizes every element of building relationships while maintaining the significance of the spoken word.

Podcasting

A Podcast (or non-streamed webcast) is a series of digital media files (either audio or video) that are released episodically and often downloaded through web syndication. A podcast is a digital audio or video file that is episodic; downloadable; program-driven, mainly with a host and/or theme; and convenient, usually via an automated feed with computer software. The mode of delivery differentiates podcasting from other means of accessing media files over the Internet, such as direct download, or streamed webcasting. A list of all the audio or video files currently associated with a given series is maintained centrally on the distributor's server as a web feed, and the listener or viewer employs software that can access this web feed, check it for updates, and download any new files in the series.

Blogging

A Blog is usually maintained with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order.Many blogs provide commentary or news on a particular subject; others function as more of a corporate public diary. A typical blog combines text, images, and links to other blogs, Web pages, and other media related to its topic. The ability of readers to leave comments in an interactive format is an important part of many blogs. Most blogs are primarily textual, although some focus on art, photographs, videos, music, and audio (podcasting). Microblogging is another type of blogging, featuring very short posts.

Analytics

Web Analytics is the measurement, collection, analysis and reporting of Internet datafor purposes of understanding and optimizing web usage. Web analytics is not just a tool for measuring website traffic but can be used as a tool for business research and market research. Web analytics can also help companies measure the results of traditional print advertising campaigns. It helps one to estimate how the traffic to the website changed after the launch of a new advertising campaign. Web analytics provides data on the number of visitors, page views, etc to gauge the traffic and popularity trends which helps doing the market research.

There are two categories of web analytics; off-site and on-site web analytics.
Off-site web analytics refers to web measurement and analysis regardless of whether you own or maintain a website. It includes the measurement of a website's potential audience (opportunity), share of voice (visibility), and buzz (comments) that is happening on the Internet as a whole.

On-site web analytics measure a visitor's journey once on your website. This includes its drivers and conversions; for example, which landing pages encourage people to make a purchase. On-site web analytics measures the performance of your website in a commercial context. This data is typically compared against key performance indicators for performance, and used to improve a web site or marketing campaign's audience response.

Web Design and Development

Web Design is the process of designing web sites, web applications or multimedia for the Web and utilizes multiple disciplines, such as animation, authoring, communication design, corporate identity, graphic design, human-computer interaction, information architecture, interaction design, photography and typography.

Web Development refers to the main non-design aspects of building web sites: writing markup and coding. Web development can range from developing the simplest static single page of plain text to the most complex web-based internet applications, electronic businesses, or social network services

Electronic Direct Mail (EDM)

Electronic Direct Mail, or EDM is a form of direct marketing which uses e-mail as a means of communicating commercial messages to an audience. In its broadest sense, every e-mail sent to a potential or current customer could be considered e-mail marketing. However, it also refers to sending e-mails with the purpose of enhancing the relationship with customers, encouraging customer loyalty and repeat business, and acquiring new customers or cross-selling current customers.

Viral Marketing

Viral Marketing is a marketing techniques that uses pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes, analogous to the spread of pathological and computer viruses. It can be word-of-mouth delivered or enhanced by the network effects of the Internet. Viral promotions may take the form of video clips, interactive Flash games, advergames, ebooks, brandable software, images, or even text messages. The goal of marketers interested in creating successful viral marketing programs is to identify individuals with high Social Networking Potential (SNP) and create viral messages that appeal to this segment of the population and have a high probability of being taken by another competitor.