20 years of commercial marketing strategy experience have driven measurable growth for a diverse client portfolio boasting a combined market cap approaching $1 trillion.
Directing over $75 million in digital acquisition media involves managing multi-million-dollar P&Ls and complex digital ecosystems for prominent brands like Goodyear, Boston Scientific, OfficeMax, and Sherwin-Williams.
Advanced capabilities center on translating enterprise-level business goals into high-performance campaigns by utilizing attribution modeling, bidding automation, and omnichannel demand generation to maximize large-scale return on investment.